A revamped Cell C banner has gone up at the World Wear shopping centre, with some content removed and new content added.
The original was erected on Thursday, 6 November 2014, and contained Cell C’s branding with the message “The most useless service provider in SA – Cell C Sandton City”.
The banner also named the Cell C Sandton City franchise manager – saying that his “unnamed executive head refuses to assist the customer”.
There was also very fine print which stated that views expressed were “perceived by the billboard owner”.
Original Cell C billboard
Cell C billboard small text
Cell C billboard small text
On Saturday morning, 8 November, the 20m x 5m billboard was changed. All the Cell C branding was covered using black tape, while the negative messages remained.
The reason for the changes, according to the people making the changes, was because of legal concerns.
Cell C billboard after effected changes to it, prior to the hearing
Cell C billboard blacked-out parts
Only three days after the changes, the banner was vandalised. Black paint was used to remove the negative messages and white spray-paint used to change the original messages.
The main message was changed from “The most useless service provider in SA” to “The most useful service provider in SA”.
Cell C vandalised billboard with new messages
The changes to the banner by the vandal have now been removed, and the banner has been changed once again.
It now only contains the message “Cell C – perceived by the owner of this billboard to be The most useless service provider in SA as experienced via Cell C Sandton City”.
The name of the Cell C franchise manager and the related message has also been removed.
Cell C new banner
Cell C amended banner
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